Thompson Rivers University

Finding Your Ideal Customer | TRU Generator workshop

This workshop explores the different methods for identifying the demographics and characteristics of your target customers.

Additionally, this workshop analyzes your competition and examines the customers they are currently serving, to gain insight into your own ideal customer.

Want to join the entrepreneurial journey? Join us Thursdays at 5:30 p.m. at the TRU Generator for the Business Basics workshops.

Send us an email at with your name and TRU ID to register for the winter workshops.

TRU Generator workshops are free to attend for all students, faculty, and staff.