by Martin McFarlane

When writing, it is important to keep in mind the people who will read your work. Depending on the situation, each reader will need and want different information, and giving them information that is not relevant can detract from the persuasiveness and effectiveness of your writing.

By tailoring your writing to your audience, you will become a more effective communicator. This is not always an easy task; however, by considering their perspective you will be better able to persuade your readers. Even if your target audience is a large and diverse group, some considerations can make a world of difference.

Here are some questions to ask yourself:

• Who are you writing to? Is it a university professor? A friend? A politician? By thinking about who you are writing to, you can provide them with the necessary context and information in order to make your document more useful.
• Why are you writing? All writing serves a purpose (even if it is a class assignment) and keeping that purpose in mind allows you to tailor your writing accordingly, whether your goal is a change in policy or to get that A-plus grade!
• What information does your reader require? A lawyer does not need you to explain what a trust deed is, but you may need to explain to a first-time traveler the security procedures at an airport.

These basic questions provide a framework for writing to your intended audience. When you write, make every word you write for them!