Cyndi McLeod, AVP of TRU World, the international education arm of Thompson Rivers University, has been invited by the Canadian Embassy in Berlin, Germany to be the Canadian expert in a highly-regarded and influential seminar, the International Dialogue on Education.
The invitation, which comes on the recommendation of the Canadian Bureau for International Education (CBIE), recognizes McLeod for her expertise and wide range of hands-on experience in meeting the challenges of branding and positioning TRU in the context of ever-increasing competition in globalised higher education.
Scheduled for April 30 in at the Canadian Embassy in Berlin, the conference title is ‘Exploring Difference – Positioning Your Institution – Marketing and Branding’The focus will be on identifying institutional strengths and developing an institutional strategy to raise a university’s attractiveness through policies and strategies, and the managerial challenges in doing so.
The day will begin with a one hour plenary session introducing the subject from the German perspective. The four education experts from the UK, USA, Canada, and Australia will then make presentations on the topic and share their national experiences and views with an audience of up to 100 senior education experts from German institutions.
In follow-up workshops, participants will engage in a more detailed exchange of information and opinions, the outcome of which will be discussed in a one-hour plenary debate at the end.
The event is a joint initiative of the British Council Germany, the German Academic Exchange Service (DAAD), the German-American Fulbright Commission, the Australian Group of Eight, and the Canadian Embassy in Berlin, with the support of the CBIE.
Through the contributions of international participants from the four countries, the series aims to enrich the debate on science, research and higher education policy in Germany, to place German perspectives in a global context and to offer German colleagues the opportunity to learn from positive examples from other countries.
It’s the fourth conference in a series that opened in October 2007 and focused on the topic Excellence in Teaching. This successful launch was followed up in April 2008 by a seminar on the topic of Undergraduate Education and in October 2008 with the topic of Graduate Education.
More information is available on the ID-E website at http://www.daad.de/ID-E_Berlin/index.html
Contact: Josh Keller, TRU Director Marketing and Communications, (p)250.828.5008
