TRU Experts
Journalists can reach out directly to TRU faculty members for information and insights in their areas of research and expertise by searching the directory by name or keyword.
View all expertsFor help, please contact Communications at communications@tru.ca.
Faculty members: to register to become an expert or to modify your profile, please fill out this form.
Yaou Hu
Assistant Professor
Faculty of Adventure, Culinary Arts and Tourism
Tourism Management
Summary
My research aims to advance the understanding of service innovation and sustainability in tourism and hospitality by exploring the intersections of consumer behavior, employee well-being, and emerging technologies. I strive to produce socially meaningful and methodologically rigorous scholarship that informs academic discourse, industry practice, and public policy, both nationally and globally.
Expertise, interests and research
Marketing and Consumer Behaviour Organizational Behaviour/Human Resources Sustainability Technology Tourism
