TRU Experts
Journalists can reach out directly to TRU faculty members for information and insights in their areas of research and expertise by searching the directory by name or keyword.
View all expertsFor help, please contact Michele Young at micyoung@tru.ca | 250-828-5361.
Faculty members: to register to become an expert or to modify your profile, please fill out this form.
Dr. Matti Haverila
Professor and Chair
School of Business and Economics
Marketing and International Business
Summary
Customer satisfaction and loyalty; new product development; marketing of technology products; project management; cell phone feature preferences and consumer behavior
Expertise, interests and research
Marketing and Consumer Behaviour
Languages
English, Finnish