KAMLOOPS – A group of TRU tourism students will head east in early January to attend an international convention to be held in Canada for the first time.

The student group successfully raised funds to send fourteen students to the Professional Convention Managers Association (PCMA) conference, to be held Jan. 7 to 10 at the Metro Toronto Convention Centre.

“We expect to learn about the latest market trends and to network with professionals from various organizations within the global tourism industry,” said tourism student Shahzyah Keshani. “Since this is the first time the conference will be held in Canada, it’s a perfect opportunity for us to attend.”

The students are members of the student chapter of the PCMA, created by
the PCMA in recognition of students as future industry leaders. The PSMA itself is an international non-profit association with a mission to deliver breakthrough education and promote the value of professional convention management.

TRU has offered an events and conventions management diploma program since 1992, with the opportunity to ladder into the Bachelor of Tourism Management degree program.