Thompson Rivers University

Startup Basics: Positioning

TRU Generator

It’s time to start focusing on what exactly it is your business does, who your customers are, and how you differentiate from your competitors.

In this workshop, you will be guided through writing your business’ positioning statement and learning how to determine what your minimal viable product is.

In this workshop we will cover:

  • 6 steps to building a successful positioning statement, including identifying your competitors and target market
  • finding and owning your company’s value
  • identifying differentiators from your competitors
  • Minimal Viable Product—the importance of avoiding feature creep.

Startup Basics General Information

Who is is for?

The Startup Basics Series is for entrepreneurs and startup-curious looking for the tools they need to get started. Through the Startup Basics Series, Kamloops Innovation and the TRU Generator provides mentorship, resources and tools to help entrepreneurs structure and curate their ideas while in the first stages of their startup.

The Startup Basics Series is for anyone who is interested in starting their own business. Whether you are an entrepreneur yourself or just startup-curious this is where you learn how to turn your passion into a paycheck!

Free mentorship, workshops & resources for students, faculty, and alumni looking to start their own business presented by TRU Generator in the basement of the House Of Learning.