Thompson Rivers University

Startup Basics: laws of attraction

This is part of TRU Generator’s Startup Basics series

Learn best practices when reaching out to customers and defining the difference between selling and validating.

Come away with the tools to identify potential clients, how to approach them, and the processes to validate the market.

We will also cover:

  • Defining your ideal customer
  • Validating your product market fit
  • Technology Adoption Lifecycle
  • Sample customer conversations

Startup Basics general information

Who is is for?

Startup Basics is for entrepreneurs and startup-curious looking for the tools to get started, and is for anyone interested in starting their own business. Whether you are an entrepreneur yourself or just startup-curious, this is where you learn how to turn your passion into a paycheck!

Today is a great day to start a business